Soft Landing is the controlled launch of a business in a new market, powered by the knowledge and experience of industry experts. It is a program for companies that want to expand to a new market without investing all their resources at first.
The organization does not divert attention from its core operations. Companies looking to launch into a new country have a lot to consider. Entering a country, a new market, is a great investment that can cost hundreds of thousands of dollars. It is complicated and risky, but softlanding makes the process easier. It is possible to test the market, position your brand and enable operations as the subsidiary grows.
Through softlanding, companies can take calculated risk by launching their business with a qualified partner, such as MX Global Center and its associates around the world. This softlanding partner is already established in the new market, has a network of partners and resources to be ready to connect and conduct business.